Sony's speedy new memory cards

Sony claims it's new XQD S series memory cards are the "fastest ever."

Based on internal testing, Sony says its forthcoming XQD S series memory cards work at up to 168Mbps, making them the fastest on the market.

How fast is that? Fast enough to handle up to 108 frames in RAW format shot in continuous mode at 10 fps. Or in relative terms, 30% faster than the fastest CompactFlash cards.

Reflecting the popularity of the Mac platform among photographers, Sony will be providing a device driver for use with compatible Thunderbolt card readers.

The new cards will be available from August in 32GB and 64GB versions. Prices will be announced closer to the release date. Purchasers will be entitled to download a free version of Sony's File Rescue 3.2 utility for recovering accidentally deleted photos or videos.

"Sony is proud to be the first producer of XQD memory cards and the launch of the XQD S Series proves our dedication to bringing technological innovations to our customers," said Serene Goh, assistant product manager, retail media and energy, Sony Australia. "Rest assured with its improved lightning-fast transfer speeds of up to 168 MBps, it allows photographers to get the most out of their high-end DSLRs with both photographic quantity and quality."

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