Ad Tech Startup Integrate Raises $11M, With Backing From Comcast

Integrate, a startup that helps advertisers integrate (yes, I said it) their different ad channels and products, has raised an $11 million Series B round of funding. Co-founder Jason Bloom says the current ad landscape is "incredibly fragmented," with "a ton of point solutions." So Integrate offers one tool where advertisers can track and manage all of their advertising campaigns. The company claims that its data is real-time, meaning that advertisers can adjust how they spend their money on-the-fly, based on how a campaign is doing.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XlDrpPjPswY/

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