The Connection Between Society, Marketing and Social Media ...

Written By: Tim Greening and Rich Dellasso?on?February 28, 2012 One Comment

Social networking is a type of interaction between brands, companies, consumers, friends and families. A marketing firm tries to exploit this interaction by bridging the gap between marketing and social media.

The internet was designed as a channel for communication. With that comes more in depth types of communication like social networking. People usually get a few different needs met while engaging on, or using, Facebook which include security, inclusion, social satisfaction, and acceptance.

Facebook is an all-encompassing circle that is keeping people in the know. Because people are always looking to share comments and interests, social media is an excellent marketing tool. You can have the individual do the work of generating and circulating buzz for you. All a marketing firm needs to do is start the conversation and leave the marketing and social media to the social aspect of human nature.

Internet marketing firms work on creating posts, comments, and campaigns that will be engaging to the average consumer and let the internet and social media take it from there. They have built strategies to help other organizations create sales leads from social media outlets.

Social media has allowed internet marketing companies measure the amount of people that an organization can effectively engage with at one time. Social media is a terrific outlet for reaching vast amounts of individuals in short periods of time. Measurements help companies to know if they are using their social media accounts and wringing them out for all they are worth.

We, as a society have become so dependent on social media that this is a trend destined to continue to evolve. Whether it is because people want to be kept in contact with friends and family or because they want to follow their favorite brand, product or service online to keep up with the latest trends and deals, it is safe to say that Facebook is not going anywhere anytime in the near future.

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Tags: Internet marketing

Source: http://articles.buildabetterbusinessonline.com/the-connection-between-society-marketing-and-social-media-outlets/

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